Law Society launches “Use a Professional. Use a Solicitor” campaign
The Law Society has launched a consumer campaign aimed at persuading the public to use a solicitor for legal advice rather than going to an unregulated provider.
The campaign which is entitled ‘Use a Professional. Use a Solicitor’ encourages the public to choose the expert, regulated and insured Law Society member when buying a house, going through a divorce or setting up a business rather than “non-professional advisers”.
Andrew Caplen, Law Society president, said:
‘Our latest campaign reminds the public that highly qualified, professionally trained solicitors are the best people to speak to for legal advice.
‘Using a solicitor gives you the assurance you are dealing with a professional who is properly regulated and insured.
‘The growth of unregulated and do-it-yourself legal services means consumers are exposed to non-professional advice, which can be more of a hindrance than a help.’
The Law Society campaign focuses on six areas of law:
- Personal injury
- Wills and probate
- Business law
- Family law
- Criminal law
The campaign – which includes online media such as ITV Player, railway station adverts, and bus adverts – will run until early next year.
Law Society members will be able to use images from the campaign to produce their own marketing materials.
Members are also encouraged to provide case studies of how they’ve assisted clients in the six areas of law.
Further details of the campaign can be found at www.lawsociety.org.uk/representation/promoting-the-profession/